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JaguarSport created a purpose built factory at Bloxham near Oxford for a limited production run of 350 cars.
At the 1950 Motor Show the Mark VII saloon was unveiled and once again Lyons 'stole the show'.
In May the company announced two Celebration XJS models to commemorate 60 years of the legendary Jaguar marque.
Something more radical was being conceived but various constraints dictated that the Mark V would carry the company's fortunes for a couple of years.
Additionally, aircraft and fabrication work had the beneficial side effect of introducing the company to aircraft design and techniques.
The engineers in Coventry had been working for some time on a saloon replacement.
Jaguar's product range was further extended in June with the launch of long wheelbase versions of the XJ Series Saloon range.
The splendid little Austin Seven Swallow proved most popular and the company introduced a Swallow body for the larger Morris Cowley chassis.
In 1931 the Standard 16 hp six-cylinder Enfield chassis received the Swallow treatment and this introduced the company to the 2054 cc sidevalve engine, which admirably suited Lyons and Walmsley's purpose for the next ambitious step forward.
The Swallow company had now been in existence for a year short of a decade and it had been an exciting time of steady expansion and sound success.
With a revised treatment around the fuel tank area at the rear, and more importantly, the adoption of the new chassis and engine, the company now produced a sports car to be proud of.
During '59 it was the turn of the small saloons to receive attention and a vastly improved Mark II model was announced towards the end of the year, these benefiting from an increased rear track and disc brakes fitted as standard.
He arranged for the Standard Motor Company to build a chassis to Swallow's design but fitted with Standard engines.
As soon as William Lyons came of age, the Swallow Sidecar Company was formed in September 1922, with a bank overdraft of £1,000.
The Company's advertising agency suggested 'Jaguar' and though Lyons took some persuading, it was finally adopted.
Despite the decline, however, the company did establish record sales in Germany, Italy and Japan during the year.
The programme was approved by the Ford board after the UK government indicated there would be a substantial grant towards the cost of the new project.
One million pounds in 1955 was a very significant amount and that was the investment expended on designing and developing Jaguar's important new compact saloon.
Plans to manufacture Jaguar's own body panels by the early 1990s through a joint venture with GKN led to the formation of Venture Pressings, and during 1988 another joint venture, JaguarSport, was formed to produce and market sporting versions of Jaguar's saloons and high performance sports cars, including the breathtaking XJ220 and the racing XJR-15.
The long wheelbase saloons truly embody the Jaguar and Daimler hallmarks of grace, pace and space.
In 1935 the 'Jaguar' name sprang upon the scene for the first time with a completely new saloon and sports car range.
Ford Motor Company : Brand History - Jaguar
On 1 November 1989, Ford approached the Jaguar Board with a proposal which, after long discussion of the terms offered, led to agreement being reached.
When the company celebrated it's seventieth birthday in September that year Nick Scheele made it clear that Jaguar would continue to build on its strengths, William Lyons believed in providing his customers with distinctive, exciting products which offered world class performance, ride and handling at a value for money price.
Though the company had a fine range of products, the management increasingly realised that to meet the challenge of the nineties and beyond, it would be necessary to have the backing of one of the automotive giants behind the scenes.
The company had been in existence for some 50 years and was now one of the most respected in the world.
The profitability of the company funded substantial improvements to manufacturing and engineering facilities, and the establishment of a new £52 million product engineering centre at Whitley in Coventry.
On 19 September 1989, Ford announced its intention to purchase up to 15 per cent of Jaguar's issued share capital, and on 16 October 1989, Ford advised the Jaguar Board that, with their support, it was prepared to make a full bid for the company.
It had in production a superb large saloon and a very fine sports car, but it needed a high volume smaller car.
The cars were designed to extend the appeal of the XJ Series saloon in all major markets world-wide, providing a springboard for further sales success.
The body was designed by an aerodynamicist, Malcolm Sayer, who had joined the company from the aircraft industry.
At the same time it was decided to drop the SS name, which had acquired an unfortunate wartime notoriety and simply call the company Jaguar Cars.
Known as a four light (four windows) saloon, this model was rather less flamboyant and rather more practical - at least the rear seat passengers could now see out!.
The result was a very healthy decrease in fuel consumption which gave the V12 engined saloon and XJ-S a considerable advantage in the more fuel conscious eighties.
Discussions took place with a number of major car companies, including Ford, to explore ways of broadening Jaguar's product range and achieving access to world class technology and components.
Jaguar began 1995 with sales of the new XJ Series soaring to a five year high with all of the company's major global markets showing impressive gains over the previous year.
Although during 1993 there were no entirely new products launched, the company did put a lot of resource into improving and extending the current range.
Levels of refinement and quietness were raised to saloon car standards with air conditioning as a standard feature.
An Extraordinary General Meeting of shareholders was held on 1 December 1989, when the Board's recommendation to accept Ford's offer was approved.
Jaguar's engine plat at Radford was also demonstrating its commitment to quality improvement, becoming the first Jaguar plant to receive the coveted Ford Quality Standard - Q1.
4 litre was produced and fitted to the new saloon, the model simply being known as the Jaguar 2.
It became unconditional seven days later, and Ford announced the closure of its offer on February 28, 1990, when application was made to remove Jaguar from the Stock Exchange list.
Code named X300 during its development, the new XJ Series represented an investment of over £200 million and was the first product programme to be delivered by Jaguar since its acquisition by Ford.
The new model featured a driver's-side airbag, making Jaguar the first UK company to offer this facility, and the fitment of a stainless steel strut assembly under the front end of the car increasing torsional rigidity of the body shell by 25%.
The launch was even more remarkable as for the first time the company launched a new car, built to world class quality standards, simultaneously in every one of its markets around the globe.
In July it was confirmed that the X200 programme, Jaguar's smaller, more affordable saloon car, would be built at the Castle bromwich plant.
The range then increased significantly with the introduction of the Austin Seven Swallow Saloon, late 1928.
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