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Intro: Part of the immense Fiat Corporation since 1988, Alfa Romeo had been under Italian government control since 1933.
Wartime uncertainty (in 1915) led to a demand by the bank for another investor and a wealthy mining engineer, Nicola Romeo, took over as managing director.
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Although never a “badge-engineered” concern, Alfa Romeo was forced into utilising many components from Fiat’s corporate parts bins.
Alfa Romeo - Global Auto Index
Part of the immense Fiat Corporation since 1988, Alfa Romeo had been under Italian government control since 1933.
It was originally founded on the back of the failure of the French Darracq operation, which produced two under-powered models for the Italian market from 1906-1909. However, ALFA (Anonima Lombardi Fabbrica Automobili) was formed in 1910.
Wartime uncertainty (in 1915) led to a demand by the bank for another investor and a wealthy mining engineer, Nicola Romeo, took over as managing director. The company name changed to Alfa Romeo. It built tractors and general engineering equipment during this period. The arrival of designer, Vittorio Jano, and Enzo Ferrari (who ran the company’s racing team), allowed the firm to flourish during the 1930s. Its history is littered with a combination of large luxury and specialised sports cars right up to the 1980s, but the backbone of its manufacturing lay with its popular four-cylinder machines – the Giulietta of the mid-1950s and the Giulia that was produced from 1962.
Although never a “badge-engineered” concern, Alfa Romeo was forced into utilising many components from Fiat’s corporate parts bins. Yet, a determination existed within the company to build truly characterful machines and the 155 and 156 models helped to develop the image.
With the unveiling of the new 159 in 2005 Alfa Romeo embarked on an ambitious expansion and revitalisation path. The 159 was followed by the production version of the stunning Brera and Spider. At the 2006 Paris Motor Show the company unveiled its breath-taking, image booster 8C Competizione - developed with assistance from Maserati. More new models are on the way, which will help the company to achieve its sales target of 300,000 units by 2010.
With the unveiling of the new 159 in 2005 Alfa Romeo embarked on an ambitious expansion and revitalisation path.
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