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MANZANO CHAIRS



www.time.com

In the site:
Talk about "the crisis" is ubiquitous in Manzano—even the executives of thriving companies say they worry that the unique industrial fabric of the area is fraying.
"Twelve years ago, I began saying that it wasn't enough just to make chairs, but that we also needed to sell them," says Giovanni Masarotti, president of the Manzano chair district and chief executive of Montina, one of the oldest firms.
Over the past three years, about 200 Manzano companies have closed and a worrying number of the remaining 900 are struggling.
"We see people with tears in their eyes not knowing what to do next," says Simone Focacci, manager of one of Manzano's three principal banks.
Manzano's once dominant share of the market for no-frills office swivel chairs has almost entirely collapsed because Chinese producers can churn them out at almost the same quality for a fraction of the cost.
Known as the "chair triangle," this district every year produces up to 40 million chairs of all shapes and sizes—especially but not exclusively out of beech and oak wood—for offices, homes, hotels, cruise ships, hospitals and restaurants around the world.
During the 1990s, the company their father founded half a century ago, Mininsedie, produced up to 500,000 chairs annually.
It's an oversized acknowledgement by the local business community of the industry that brought immense prosperity to Manzano and 10 small communities around it over the past half-century.
But these days, the real China is making Manzano's prosperity as precarious as a two-legged stool.
Big distributors, primarily from Germany, discovered the local craftsmanship and started buying in bulk, turning Manzano chairs into a $1 billion-per-year business.
What happens when old-world craftsmanship collides with harsh new commercial realities? Welcome to Manzano, Italy's chair-production capital, as it is battered by cheaper Chinese rivals
Zamò has been able to cut expenses by building chairs using imported Chinese aluminum bases, which cost 40% less than Italian ones.
In a perfect example of globalization at work, ferocious competition from Chinese manufacturers is snatching away Manzano's customers.
But if Manzano is to recover its mojo, the chair triangle's entrepreneurs know that they—and not politicians—will be the ones to find it.
Several Manzano entrepreneurs are already looking to China as a market where they can both buy and sell.
Twilight In Italy | TIME
"Nobody can stop the Chinese anymore," shrugs Lucio Zamò, one of the few remaining successful manufacturers of office chairs in the district.
Now the Chinese are starting to attack the market for residential and other chairs, not just basic models in metal and plastic but more sophisticated ones in wood and leather, too.
The biggest chair in the world stands seven stories tall, weighs almost 23 tons and is found just to the left of the second traffic light in the tiny town of Manzano (population: 7,000) in the north-eastern corner of Italy near the Slovenian border.
Manzano, production, economy, Europe, competitive, China, Asia, Italy, chairs, design

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www.unido.org

In the site:

In the late 1950s Manzano established itself as the prime chairs producer in Italy, thanks to the availability of raw materials, of cheap labour and the strong competition among the cluster manufacturers.
(Back to top ) Product market scope The district caters for a very broad product market: some of the medium- and most of the small-scale end-producers address the low-quality, low-price portion of national demand for wooden chairs (either on their own brand or, more commonly, as sub-contractors for furniture manufacturers/wholesalers outside the district); a handful of medium-scale end-producers deal directly on the international markets for high-quality, high-price (both wooden and metal) chairs on their own brand (as suppliers for designers, hotel chains, cruise operators, etc.
UNIDO - Manzano Cluster Profile
Description The chair-manufacturing district of Manzano is located in the extreme Northeast of Italy in an area of about 100 km2.
sustainable, development, industrial, UNIDO, marginalization, poverty
Historically, the local cooperative bank (Banca di Credito Cooperativo di Manzano) provided the greatest part of capital resources required to set up new businesses; nowadays competition among financial institutions within the district has increased and numerous banks opened their branches within the district.
(Back to top ) Performances At the end of the 19th century, a dozen handicraft manufacturers operated in the district employing some three hundred part time workers and very simple, labour-intensive technology on the production of 150,000 wooden chairs a year.
chairs per year (one third of world trade of wooden chairs) with an aggregate turnover in 1996  in excess of 2,500 billion lire (over 80% of which derived from sales abroad).



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www.manzano.org

In the site:
Carlos Manzano Explains the Manhattan Borough President's Job!
Tel: (212) 707-8778 Fax: (212) 707-8121 For General Information: E-mail: info@manzano.
This is done, in part, by developing an annual budget statement with the Borough Board -- a group the BP chairs that is comprised of the Manhattan City Council members and the chairs of our 12 Community Boards.
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The Manhattan Borough President is one ofthe most prominent elected officials in the City of New York. Representing over1.5 million people, the Borough President plays a crucial role in economic development,education, affordable housing, health care and other important issues.



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www.athomefurniture.biz

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